Free · No sign-up · Runs in your browser

Free real estate CRM website for WordPress

Listings, showing requests, home valuations and a lead pipeline for agents, teams and brokerages. Pick what you need and copy a build prompt your AI agent turns into a working site, built on the free Unyson+ framework.

Build my CRM site See how it works

Works with manual listings or the IDX provider you already use.

A real estate website with listings, a showing request form and a lead pipeline NewShowingClosed

Build your real estate CRM website spec

Every choice updates the prompt on the right. Your answers are saved in this browser only; nothing is sent anywhere.

Business
Who you serve
Pages
Listings

Always included: price, bedrooms, bathrooms, floor area, address, map, gallery, virtual tour, and property type, location and feature filters.

Extra listing details

Lead capture
CRM pipeline

Follow-up emails

Brand
Build setup

Before you build

Anything missing goes into the prompt, so your agent asks you for it first.

    How it works

    1. Choose your features

      Start from the real estate preset and switch on the pages, listings, lead forms and pipeline stages you need. Pick your colors and style.

    2. Copy the prompt and spec

      The prompt tells your agent what to build and in what order. site-spec.json holds every choice in a structured file, so the result does not depend on how the agent reads a paragraph.

    3. Your AI agent builds the site

      Paste the prompt into Claude Code, Cursor, Codex or another coding agent. It reads the free Unyson+ AI Dev Kit, enables the right features and builds the pages, forms and CRM on your WordPress install.

    What your real estate CRM website includes

    Everything runs on free Unyson+ features inside WordPress. There are no extra CRM subscriptions, and your leads stay in your own database.

    Property listings
    A Properties post type with price, beds, baths, area, map, gallery and virtual tour, plus filters by type, location and features.
    Lead capture forms
    Contact, showing request, home valuation, buyer consultation and listing alerts. Every submission is stored as an entry, not only emailed.
    Contacts and pipeline
    Leads go into the built-in CRM with a tag for each pipeline stage, so you can see who is new, who has a showing booked and who has closed.
    Email follow-up
    Welcome emails, new listing announcements and market updates sent to lists and saved segments, with double opt-in and unsubscribe links.
    Search engine ready
    Clean titles and descriptions, Open Graph tags, structured data and a sitemap from the SEO extension.
    Compliance built in
    Brokerage name, license number and an Equal Housing Opportunity statement in the footer, and consent checkboxes on every form.

    A note on MLS and IDX

    No website tool can pull MLS listings on its own. MLS data comes through an IDX agreement between you, your brokerage and your MLS, usually delivered by an IDX provider. If you have one, choose My IDX provider above and the agent will install that provider's official plugin or embed. Your lead forms and CRM work the same either way. If you do not have one yet, start with manual listings; you can add IDX later without rebuilding the site.

    Questions

    Is the real estate CRM website generator free?

    Yes. The generator, the Unyson+ plugin and theme, and the AI Dev Kit are free. You only pay for your own hosting and, if you use one, your AI agent subscription.

    Does it connect to the MLS or include IDX?

    MLS data requires your own IDX agreement through your brokerage and MLS. The generator supports two routes: manual listings you add yourself, or an IDX provider you already use, whose plugin or widget the agent installs. Leads from either route go into the same CRM.

    Which IDX providers work?

    Any provider that offers a WordPress plugin or embed code, such as IDX Broker, Showcase IDX, myRealPage, Real Geeks or iHomefinder. The agent follows that provider's own installation steps and asks you for your account details.

    Do I need to know how to code?

    No. You fill in a form and copy the result. Your AI agent does the building. After it is built, the site is edited in the WordPress admin with a visual page builder.

    Is it suitable for a brokerage with several agents?

    Yes. Choose Brokerage or Agent team as the business type and the generator adds an Our agents page. Each listing can carry a listing agent.

    Your CRM website is a form away

    Pick your features, copy the prompt, and let your AI agent build it on WordPress. Free, with no account to create.

    Build my CRM site